Boots unveils major Blackrock expansion

Doubling its previous footprint, the store features a layout meticulously designed to spotlight the best of beauty, wellness and pharmacy

Boots opens a significantly expanded, modernised Frascati Centre store, introducing new beauty, wellness and fragrance brands for Christmas

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Boots has recently announced the grand opening of its expanded store at Frascati Centre, Blackrock.

This investment introduces a brighter, more modern, and comprehensive Boots experience, showcasing an array of new and expanded beauty, wellness, and fragrance brands, for the festive season.

Spotlight

Doubling its previous footprint, the store features a layout meticulously designed to spotlight the best of beauty, wellness and pharmacy.

This includes a full-service Benefit Brow & Beauty Bar, a dedicated new Clarins counter and an expanded fragrance hall, firmly establishing Boots Frascati Centre as a destination in Blackrock.

Customers are invited to discover a lineup of new brands, including:

• Skincare and cosmetics: Rituals, Sol de Janeiro, R.E.M. Beauty, E.L.F., Natural Collection, The Inkey List, No7 Good Intent, Beauty of Joseon and Bioderma.
• Fragrances: New collections from Chloé, Carolina Herrera and Burberry.

These additions complement expanded ranges such as Sculpted by Aimee, Kash Beauty, La Roche-Posay, Vichy and the iconic No7 which is exclusive to Boots.

This investment in Blackrock also impacts the local economy, creating seven new roles, comprising three permanent positions and four temporary roles for the Christmas period.

Stephen Watkins, managing director of Boots Ireland, commented: “We are incredibly proud to unveil our new store in Blackrock.

“Having served this vibrant community for over a decade, this substantial investment underscores our commitment to bringing the very best of Boots – across beauty, wellness, and pharmacy – to our loyal customers.

“We can’t wait to welcome everyone to experience this fantastic new space.”

Store opening hours:

Monday – Wednesday: 09:00 – 18:00

Thursday – Friday: 09:00 – 20:00

Saturday: 09:00 – 18:00

Sunday: 10:00 – 18:00

Read more: Boots Ireland opens new store in Cork City, creates 15 jobs

© 2025, ShelfLife by Ryan Brennan

Read More: Blackrock Boots

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