Boost for Limerick as Musgrave MarketPlace opens new Food Emporium

Ireland rugby player Sean Cronin pictured with Michael McCormack, MD, Musgrave MarketPlace, Paul O'Donnell, floor manager, Martin Slattery, head of operations and Jim Bourke, general manager, Musgrave MarketPlace Limerick

Ireland rugby star Seán Cronin helps unveil new Food Emporium at Musgrave MarketPlace Limerick, following a €1.7 million investment



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13 August 2020

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Musgrave MarketPlace officially unveiled a new ‘Food Emporium’ in Limerick this week, following a €1.7 million upgrade.

The transformation of the Limerick branch into a state-of-the-art Food Emporium forms part of a €12.6m total investment in the Musgrave MarketPlace brand over the past four years.

Opening the branch’s new Food Emporium were Ireland rugby star and Limerick native Seán Cronin, managing director of Musgrave MarketPlace, Michael McCormack, head of operations for Musgrave MarketPlace, Martin Slattery along with general manager for Limerick Food Emporium, Jim Bourke and floor manager, Paul O Donnell.

“The opening of our newly revamped Limerick Food Emporium marks another important milestone in our brand journey,” Michael McCormack said. “We are investing significantly in our branches to create Food Emporiums within Musgrave MarketPlace which not only offer a first-class customer experience but also challenge the perception of the traditional cash-and-carry business.

“Our brand essence; ‘First for Service, First for Choice and First for Value’, is at the core of everything we do, and we are focused on delivering our customers a first-class customer experience despite the challenging business environment,” McCormack added.

The new-look MarketPlace Limerick, located on Clare Street, has been designed with the customer in mind, serving local hotels, bars, restaurants, retailers and SME’s in the Limerick region. As well as adding over 220 new products to its current range of over 10,000 products, the branch has also added a bespoke butchery cutting service available on site.

In line with Musgrave MarketPlace’s sustainability strategy, the new Food Emporium is designed to save energy and reduce carbon emissions. With the introduction of low power eco refrigeration and LED lighting, the Limerick branch has reduced its CO2 output by 99,420kg per annum, which is equivalent to the annual electricity required to run 60 homes.

Michael McCormack stressed the upgrade has been a direct response to the changing needs of customers, that were not present ten years ago. “Our Food Emporium format gives our customers a greater range across all products from world foods to premium alcohol in branch and crockery and equipment,” he said. “Additional services available to our customers include a team of product specialists, a trends expert, dedicated chef skills masterclasses and retailer workshops.”

Other new features will include:

  • An upgraded ‘Click and Collect’ offering, with conveniently located Click & Collect parking spots at the store exit. If they have paid online, customers can have their order brought out to the car when they call the Click & Collect number. Alternatively, they can pick up some extra items in branch while their order is being brought to the till where they can then pay for all of their items together.
  • Navigating the store has also been made easier than ever thanks to a colour blocking system, which aligns with a map on the customer’s trolley.
  • A coffee area where customers can sit and enjoy demonstrations in the Food Theatre or to discuss product requirements with one of the specialist team.


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