Aldi unveils newly renovated Cashel ‘Project Fresh’ store

Discount retailer invested almost €1m in extensive renovation project



10 November 2023

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Aldi’s Cashel, Co. Tipperary ‘Project Fresh’ store reopened its doors to customers earlier this week, following an extensive renovation project worth almost €1m which has seen the store interior completely refurbished.

Featuring the new layout, the Cashel store now offers a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings throughout the store and new product category signage that provides an effortless shopping experience. According to Aldi, the customer-focused layout allows for the products customers know and love to be found more easily, whilst browsing new ranges.

The newly refurbished store has received a full makeover in line with Aldi’s award-winning Project Fresh design, which was recognised at the National Grocery Retail Awards when Aldi scooped the Discounter Store of the Year award for its Caherciveen store in 2022, thanks in part to its superior quality of display across its fresh fruit and vegetable offering.

Aldi has invested heavily in improving its energy management systems and its entire store network is now powered by 100% wind generated energy. The retailer has achieved ISO 50001 accreditation in recognition of its efforts to improve energy efficiencies. The renovated Cashel store has also received a CO2 upgrade, meaning there will be a more environmentally friendly refrigerant in-store.

This year, Aldi has invested €7.2 million in upgrading six of its stores throughout the country with the launch of Project Fresh Enhanced. Project Fresh Enhanced will introduce in store for the first time exciting new units such as a fresh herb stand, a dedicated bread and cake fixture, and a Health and Beauty feature installed in the revamps. Since 2016, Aldi has already invested €62 million in making stores more energy efficient.

Aldi’s Cashel store participates in Aldi’s national partnership with FoodCloud, donating surplus food to local charities on a daily basis. The store has donated over 22,000 meals to its charity partners to date. Aldi’s Cashel store is also part of Aldi’s Community Grants network, with Clonmel Scout Group, Suir Haven Cancer Support and PAWS Animal Rescue all availing of the €500 bursary in recent years.

“The Project Fresh revamp of our store is fantastic news for our local customers. The new spacious design makes for a very enjoyable shop and customers can easily find everything they need,” said Jim Henneberry, Aldi Cashel store manager.

“Our promise to our Tipperary customers is that we will never be beaten on price, and we will always provide the best value,” he added.

Aldi now operates eight stores across County Tipperary,




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