Aldi submits planning application for new Roches Street store in Limerick

91% of shoppers surveyed in Limerick agreed Aldi had chosen a central convenient site on Roches Street, according to research conducted by Behaviour and Attitudes

New research shows support among shoppers surveyed in Limerick for a new Aldi store on Roches Street

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18 May 2020 | 0

A new study* of shoppers living or working within 2km of Aldi’s planned ‘Project Fresh’ store on Roches Street conducted by independent market research agency Behaviour and Attitudes has shown strong support for Aldi’s plans.

In the survey, 87% of shoppers interviewed claimed they are happy to hear Aldi is planning to open a store in the area, with 89% stating they are likely to shop there.

91% of shoppers surveyed in Limerick agreed Aldi had chosen a central convenient site on Roches Street, with 92% stating the opening of the store would generate much-needed local employment. Nine out of ten (90%) believe the opening of Aldi will mean better value grocery shopping.

The new research was revealed as Aldi submitted a planning application for its award-winning Project Fresh store format on Roches Street as part of its €160m Irish store network investment programme.

If permission is granted, the 2,460sq m store will be constructed in Aldi’s award-winning Project Fresh design and will be powered by 100% green electricity, with 85 car parking spaces and three free-to-use electric vehicle charging points.

Aldi said the development will see up to 100 jobs being created during the construction period and 25 permanent positions to become available upon opening.

“The demand from shoppers for a new Aldi store in Limerick is very clear,” said Adam Ward, managing director, Aldi Mitchelstown Region.

“Our commitment to our customers is that we will never be beaten on price and will always provide the best value,” Ward added. “Our Swap & Save campaign reminds shoppers about the saving that can be generated by swapping their weekly shop to Aldi.”

The new store would be Aldi’s fourth in Limerick.

*(Source:The study involved a quantitative on-street survey of 250 shoppers living or working within 2km of Aldi’s planned ‘Project Fresh’ store on Roches Street.  Fieldwork was undertaken between 12-24 February 2020.)

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