Aldi earns the top ‘Mark’ in Bord Bia survey
Aldi has come out on top in a Bord Bia audit of the prevalence of its own Quality Assurance Mark in Irish supermarkets and convenience stores. More than 90% of its fresh meat bears the mark, assuring it to be of sufficient standard from a reputable Irish producer.
16 July 2019
More good news for Aldi and its growing contingent of loyal custyomers: a Bord Bia survey has found the German supermarket sells the highest proportion of fresh Irish meat labelled with the Bord Bia Quality Assurance Mark.
Bord Bia regularly carries out a Retail Audit on the usage and propagation of this mark, and found that 91.5% of fresh meat in Aldi displays the Quality Assurance Mark – the highest ranking of the nine supermarkets and convenience store chains surveyed.
The comprehensive in-store survey calculated the percentage of individual bacon, beef, burgers, chicken, cooked ham, duck, lamb, pork, rashers, sausages and turkey products available carrying the Bord Bia Quality Assurance Mark.
Irish consumers purchase on average the following amount of Bord Bia Assured fresh meat in these categories:
- Over 380,000 units of Bord Bia Assured beef including over 29,000 units of Specially Selected steaks
- Over 110,000 units of Bord Bia Assured pork
- Over 60,000 whole Bord Bia Assured chickens
Commenting on the admirable offering, Aldi’s group buying director John Curtin pointed out that while Aldi is known for its commitment to low prices, the brand is also becoming more well known for its commitment to Irish producers. “We only source our fresh meat from farms in the Republic of Ireland that are certified under the Bord Bia scheme,” Curtin said.
In addition to this, Aldi is also into the second year of its ‘Grow with Aldi’ supplier development programme, offering artisan food and drink producers the chance to be listed in Aldi’s 138 Irish stores. The group says it aims to sell more than €700m of Irish goods in its stores in 2019.