Aldi announces fruitful new €7m deal with Mulrines

Peter Mulrine, CEO of Mulrines with Peter Bough, Buying Director at Aldi Ireland
Peter Mulrine, CEO of Mulrines with Peter Bough, Buying Director at Aldi Ireland

Aldi has agreed a one-year contract extension with Donegal-based premier juice producer Mulrines that will see the business provide over €7 million worth of Irish-made fruit juices and smoothies to Aldi’s 137 stores nationwide.

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5 March 2019 | 0

Under a lucrative new deal with Aldi, Mulrines will increase the volume of product it supplies to Aldi by over 20% year on year. It will also see several new innovative products developed exclusively for Aldi customers, including a premium 100% Irish fresh apple juice. Made from a blend of Irish grown Cox’s Pippen, Elstar and Jonagold apples, Specially Selected Irish Pressed Apple Juice will launch exclusively in Aldi stores in April 2019, retailing at €2.39.

Mulrines is one of Aldi’s longest serving suppliers in Ireland, partnering with the company Aldi since 2002. It has also worked extensively with Aldi’s UK business, and will this year supply 1.8m units of juice products to Aldi UK stores. With production facilities and orchards in Ballybofey, Co. Donegal and Kill, Co. Kildare respectively, Mulrines has created first-class Irish fruit juices and smoothies since 1919.  It employs 180 people across production, sales and innovation roles.  It is the only juice producer in Ireland that grows its own fruit, processes it and sells the finished product. This year, Mulrines is celebrating being in business for 100 years.

Welcoming the new agreement, Peter Mulrine, CEO of Mulrines said the new contract extension is great news for the business and for Aldi shoppers. “Our ongoing success is down to our unwavering focus on product innovation, quality and responding to ever changing customer preferences,” Mulrine said.

Aldi’s Group Buying Director, John Curtin said that Irish produced products are always the first choice for Aldi customers. “Mulrines share our passion for making the very best Irish products available to consumers at prices that can’t be beaten,” Curtin said. “We are looking forward to continuing to work with them to bring many new and exciting Irish fruit juices to our customers.”

 

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