Aldi agrees €150,000 renewed partnership with Donnelly Fruit & Veg
Print17 September 2020
Aldi has forecast that it will sell over 250,000 pumpkins across its 143 stores nationwide in the lead up to Halloween this year, with 50,000 Irish grown pumpkins supplied to the supermarket by Co. Dublin-based grower Donnelly Fruit & Veg in a contract worth over €150,000 to the fresh produce business.
This is the third year Aldi will be selling Donnelly Fruit & Veg grown pumpkins. Small, medium, large, monster & novelty sizes will be available from 24 September and again on the 1 October, with prices starting from just €0.99. Donnelly Fruit & Veg began growing its crop of Irish pumpkins in early May, with harvesting taking place in September and October.
Based in Killeek Co. Dublin, Donnelly Fruit & Veg has partnered with Aldi since 2007, suppling Irish strawberries, Irish tomatoes and several other Irish fruit and vegetable lines to Aldi’s 143 Irish stores.
Aldi’s group buying director, John Curtin said the renewed deal demonstrates its “ongoing commitment” to provide the best fruit and veg at “unbeatable prices”.
Aldi’s Halloween Pumpkins will be on sale starting at €0.99, and this year, the supermarket will also launch a White Ghost Pumpkin (€3.99). White pumpkins, once a novelty, are becoming increasingly common, and are proving popular when it comes to chic autumn decorating, particularly for Instagram fans.
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