Aldi achieves top ‘Mark’ in Bord Bia Quality survey

Aldi latest marketing campaign tells the stories of farm families who supply the retailer

Bord Bia’s Retail Audit on the Bord Bia Quality Mark found that 82% of Aldi’s fresh meat range displayed the Mark



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12 May 2016 | 0

The latest survey of fresh meat in supermarkets has shown that Aldi sells the highest proportion of fresh Irish meat labelled with the Bord Bia Quality Assurance Mark.  Bord Bia’s Retail Audit on the Bord Bia Quality Mark found that 82% of Aldi’s fresh meat range displayed the Quality Mark, giving Aldi the highest ranking of the nine supermarket and convenience store chains surveyed.

The in-store survey, which was carried out in March 2016 by independent auditors on behalf of Bord Bia, calculated the percentage of individual bacon, beef, burgers, chicken, cooked ham, duck, lamb, pork, rashers, sausages and turkey products available carrying the Bord Bia Quality Mark.

The news that Aldi topped Bord Bia’s survey comes as Aldi launches a new advertising campaign, which focuses on its Irish suppliers.

The campaign, titled ‘Supplier Stories’, features and profiles several of Aldi’s Irish suppliers including the O’Sullivans from Cork, a supplier of Aldi’s Irish Angus Beef range and Martin Flynn, of Martin Flynn Nurseries based in Co. Dublin, which supplies Aldi with a range of Irish locally grown tomatoes.  The campaign will run across TV and press, with a strong digital focus and will also involve the roll out of in-store point-of-sale branding, including pricecards, enabling customers to easily identify Irish sourced products.



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