13 September 2008
The Aero “winabubble” promotion with RTE 2fm is offering customers the chance to win up to €5,000 everyday in September, plus €20,000 in a Grand Finale. The Aero Hunk hides ‘Bubbles of cash’ in stores and consumers text a codeword from promotional POS units to receive location clues – possibly winning big on RTE 2fm!
With extensive daily RTE 2fm coverage, 2fm roadcaster broadcasts, a major outdoor campaign and dedicated website – public interest should drive footfall into stores. Speak to Nestle representatives; maybe €5,000 can be won from your store.