13 September 2008
Cadbury’s much loved ‘Gorilla’ returns to TV screens; playing a new tune in the multi award winning advert. A nationwide tour will allow fans to meet the Gorilla in selected locations, supported by a national and regional PR campaign encompassing digital, traditional and experiential media, alongside a consumer promotion to ‘help the Gorilla’.
During September, Cadbury Dairy Milk consumers can win Rock Star holidays or one of over 300 prizes including drum kits and t-shirts. Retailers can obtain a tailor made offer with Gorilla themed POS units available.