ABC report: The verdict for newsstands
The latest ABC results have been announced, revealing a slow-down in the rate of decline for print newspapers
23 February 2016 | 0
The latest figures released on 18 February by the Audit Bureau of Circulations (ABC) reveal the annual rate of decline in Irish print newspapers slowed down in the second half of 2015.
In the daily market, sales fell 4.2% during July – December 2015 compared with the same period in 2014, while the Sunday market declined by 6.5% year-on-year. The Irish Times has comprehensively reviewed the performance of individual national titles in a report by Laura Slattery which can be viewed here.
Meanwhile the results were favourable for the magazine sector. Grace Aungier, CEO, Magazines Ireland, said the report “serves as a reminder of [magazines’] unique power in engaging and influencing readers, whether mass market or specialist interest”.
One title which fared particularly well was the Irish Country Magazine, which recorded an increase of 11% year-on- year, to become the number one women’s interest title. Irish Country Magazine now sells 25,295 copies per issue, with over 85% of those being actively purchased. The CSNA reports that in 2014 Irish Country Magazine sat in third position in the rankings for women’s interest magazines and after an impressive 12 months which saw Jennifer Stevens take over at the helm as editor, and after only four years in publication, the magazine now sits as the number one, best-selling women’s interest magazine in Ireland.
“It’s been an incredible year for the magazine and we are all thrilled with the results of the ABC circulation figures. We have worked hard to establish the magazine in a very busy market and against some excellent competition,” said editor Jennifer Stevens.