Something & Nothing expands Irish retail presence
Something & Nothing launches nationwide across Musgrave and BWG estates, expanding availability of its premium sodas
Print14 July 2026
The multi award-winning premium soda brand launches nationally throughout the Musgrave and BWG estates bringing four distinctive low-sugar, low-calorie, all-natural soft drink lines to retail and wholesale channels across Ireland.
As the Irish soft drinks category continues to modernise at speed, consumers are increasingly seeking ‘more’ from their product choices, driven by sharper focus on nutrition and ingredients given the focus on ultra processed foods (UPFs).
Expanding footprint
These listings mark yet another significant milestone for Something & Nothing and Hosons Brands as they further expand their footprint across convenience and wholesale, putting the core range of all-natural Something & Nothing within easy reach of shoppers nationwide.
Something & Nothing will be available for purchase nationally across the Centra, SuperValu and Donnybrook Fair estates, complimenting current availability across Spar, Eurospar, Fresh, Maxol, Mace and Londis outlets.
Alongside this the product range will be available for trade purchases across Musgrave Marketplace and BWG Food Service, with buyers positioning the range firmly within Ireland’s fast-growing better-for-you soft drinks category.
Known for its distinctive flavour combinations and minimalist approach, Something & Nothing has garnered a loyal following by challenging the conventions of the traditional soft drinks category.
The brand creates lightly carbonated sodas using natural ingredients and grape juice instead of refined sugar or artificial sweeteners, resulting in drinks that are clean, refreshing and full of character without the use of artificial sweeteners, colours or preservatives.
Something & Nothing has four signature flavours, each designed to offer something genuinely different from the mainstream.
Pineapple & Pink Grapefruit pairs tropical sweetness with bright citrus bitterness to create a vibrant, refreshing soda made for long summer afternoons.
Yuzu brings the delicate floral notes and aromatic citrus character of the celebrated Japanese fruit to Irish shelves, offering a crisp and elegant alternative to conventional lemon or lime drinks.
Ginger & Key Lime balances warming Jamaican Ginger spice with fresh citrus for a lively, invigorating finish.
Hibiscus & Rose combines subtle floral notes with gentle berry character to deliver a sophisticated sparkling drink unlike anything else in the category.
Whether enjoyed on their own, paired with food or served over ice, Something & Nothing is designed to elevate everyday moments with refreshment that feels both familiar and unexpected.
The range has also found favour with consumers looking to moderate their alcohol consumption without compromising on flavour or occasion.
As demand continues to grow for premium soft drinks that prioritise flavour, craftsmanship and quality ingredients over excessive sweetness, the Something & Nothing range will continue to be sought out.
Beyond what’s inside the can, Something & Nothing is also committed to doing business differently. As a certified B Corporation, the company has been independently recognised for meeting high standards of social and environmental performance, transparency and accountability. The certification reflects the brand’s belief that great products should have a positive impact beyond the shelf.
The nationwide rollout marks an important milestone for the brand, making its award-winning range more accessible than ever to Irish consumers seeking a refreshing alternative within the soft drinks category. With summer now in full swing, Something & Nothing offers a fresh take on everyday refreshment – natural, distinctive and designed to surprise in all the right ways.
Availability
Something & Nothing is available for purchase nationally across Musgrave, BWG, Odaios Foods, Conaty Catering, Irish Health Foods amongst others.
Distribution
Hosons Brands are the proud exclusive in-market partner for Something & Nothing across the island of Ireland. For any trade related inquiries please contact sales@hosonsbrands.com / www.hosonsbrands.com
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© 2026, ShelfLife by Ryan Brennan
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