The ShelfLife May digital edition is now online!
For this month's cover story Morgan Lee, market manager, Imperial Brands, John Player Ireland, talks to Donna Ahern
Print19 May 2026
In this month’s issue, Morgan Lee, market manager, Imperial Brands, John Player Ireland, talks to Donna Ahern about how the brand’s focus is on working even more closely with its retail partners to meet changing consumer needs
Donna Ahern caught up with Lynn Hunter, founder of Hunter Media Group, to join her and the team in celebrating 10 years of Collaborations Agency in business
Ryan Brennan spoke to Gary Moore about XL Dunfanaghy’s expansion, growth, and community role in rural Donegal retail
Despite the geopolitical conflicts, brands and retailers are showing resilience. John Healy reports
Caroline Reidy outlines what businesses need to be aware of before the new law is introduced
Nikki Murran reflects on how judging the recent ShelfLife Grocery Management Awards was a reminder of just how much talent exists across Irish grocery retail
In this month’s marketing and category focus features we look at PR & Marketing, Tobacco, Snacking and Summer Drinks.
Check out who attended the prestigious 2026 TWIG networking lunch.
Also, have a look at which products made the cut in this month’s One’s to Watch feature.
Read the latest issue here:
Read more: ShelfLife April 2026 issue
© 2026 by ShelfLife reporter
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