Sunday Times publishes ‘Children’s Times’ to help entertain and educate kids
Fun 12-page supplement includes activities and exercises for primary school children with notes from principals and teachers for parents
Print14 April 2020
During the current Covid-19 pandemic when parents and carers have been tasked with home-schooling children without their pals to help keep them entertained, The Sunday Times has developed a useful children’s supplement. Importantly, from the retailer’s perspective, this will give parents one more reason to head to the shop to pick up a copy of the newspaper every Sunday.
The Sunday Times is working with charity partners, teachers and principals for the next few weeks to create an educational supplement to support parents during the Covid-19 lockdown called The Children’s Times.
Partnering with the ISPCC for the first edition, the 12-page supplement includes activities and exercises for primary school children with notes from principals and teachers for parents.
The Children’s Times has been created internally for The Sunday Times by the Studio team.
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