First global winemaker to provide calorie info for wines
Move by Treasury Wine Estates will affect Wolf Blass, Penfolds, Beringer and Matua brands in Ireland
Print14 December 2015
One of the world’s largest winemakers, Treasury Wine Estates (TWE), has pledged to provide information on the calorie content of its wines, in a bid to help consumers to make more informed choices.
In a voluntary move that is a first for the global wine industry, the company has committed to providing calorie information across its entire portfolio of bottled wine.
Calorie information will be provided online, with a dedicated web address printed on the company’s wine brand labels to help direct consumers to this information.
The roll-out will commence across Europe, where there is heightened consumer interest in accessing information on the calorie content of wine and other alcohol beverages. Other regions including the Americas, Asia, and Australia and New Zealand will follow. Here in Ireland, the move will affect the Wolf Blass, Penfolds, Beringer and Matua brands.
“TWE has a significant footprint across the world, with our wines sold in more than 70 countries,” said TWE general manager for Europe, Dan Townsend. “We believe a commitment to providing calorie information on our brands is a positive step that leads the wine industry in responding to consumer interests in this important area.”
TWE says its work on this initiative has already commenced, and the company will initially provide calorie information on its wines sold in Europe following the vintage 2016 labelling process.
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