Irish consumers will spend €543.9m on food this Christmas

Webloyalty's research indicates Tesco will once again have the highest footfall of all food retailers as a quarter (26%) of respondents say they plan to complete their Christmas shopping with the grocery giant

Majority of people (41%) prefer to do their entire food shop in-store rather than online (5%), new research by Webloyalty shows

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14 December 2015 | 0

Irish consumers will spend €543.9 million on food this Christmas – up €34.2 million from last year, according to a new report by ecommerce partner Webloyalty.

According to the report which surveyed more than 1,500 consumers, almost half (49%) will spend in excess of €150 on festive food this Christmas with the majority of people (41%) preferring to do their entire food shop in-store rather than online (5%).

Grocery giant Tesco will once again have the highest footfall of all food retailers as a quarter (26%) of respondents indicate they plan to complete their Christmas shopping here this year, a fact which remains unchanged since last year.  However Luxury grocer Marks & Spencer should see an uplift in sales compared to 2014, with a fifth (21%) saying they will shop here in 2015 compared with (19%) the previous year.

Whilst lower numbers indicate a preference for shopping in value-grocers Aldi (10%) and Lidl (8%), figures are up slightly (1% each) on the previous year.

The Webloyalty research into Christmas spending finds that, overall, consumer spending will be up 2.8% year-on-year, with an estimated €1.59bn set to be spent this festive season. The expected average spend of each consumer on all aspects of Christmas is €435, however 16% of respondents claim they will spend more than €500 on presents alone.

Guy Chiswick, managing director of Webloyalty Northern Europe said it was interesting that although retail events such as Black Friday and Cyber Monday impact our preference for purchasing Christmas gifts online, consumers still favour a bricks and mortar shopping experience when purchasing groceries.

Chiswick also noted that Marks & Spencer has overtaken Dunnes Stores and SuperValu in consumer preference, “reflecting a demand for luxury food goods this Christmas”.

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