Sarah Jessica Parker, Invivo Winemakers toast fifth birthday

Invivo X, SJP was founded in 2019 by SJP and New-Zealand winery Invivo

10.5 million glasses of Invivo X, SJP wine have been enjoyed worldwide



Read More:

25 August 2023

Share this post:



Sarah Jessica Parker and Invivo Cofounders Tim Lightbourne and Rob Cameron are toasting to five years of their highly acclaimed wine brand ‘Invivo X, SJP’.

With 10.5 million glasses of Invivo X, SJP wine enjoyed worldwide, the partners-in-wine came together recently at the iconic Loews Regency New York Hotel on Park Avenue during a two-hour tasting and blending process to create their new, fifth, vintage of Sauvignon Blanc from Marlborough, New  Zealand.

Parker – who will be headlining and speaking at Wine Spectator’s New York Wine Experience this October – is hands on and instrumental in creating the flavour profile of the award-winning drop.

Invivo X, SJP was founded in 2019 by SJP and New-Zealand winery Invivo. The highly acclaimed Sauvignon Blanc was named in the World’s Top 100 wines in its first vintage by Wine Spectator and has been awarded four 90+ point scores by the publication for its first four vintages including 93 points for vintage 2022. The range also features an award-winning French Rosé.

Invivo X, SJP has enjoyed huge commercial success since launch, with sales growing significantly throughout 2022 and in the first half of 2023.

In the USA, Invivo X, SJP Sauvignon Blanc is now the number one fastest growing New Zealand Sauvignon Blanc in value in the super premium $15+ category in the USA* and is trending +43% in value and +34% in volume*, outpacing the New Zealand Sauvignon Blanc category, which is growing at +5% in value and in slight decline at -1% in volume*. New Zealand wine is currently enjoying record sales to the US with approximately $500 million USD of NZ wine exported to the US in the last 12 months***.

Invivo X, SJP is now available in 20 countries including USA, UK, Ireland, Canada, Caribbean, Turks and Caicos Islands, Samoa, Fiji, Australia, New Zealand, Andorra/Spain, Finland, Greece, Holland,  Norway, Sweden, South Korea, Japan, Taiwan and Ukraine.

Parker,co-founder of Invivo X, SJP, said: “It was a joy to blend the fifth vintage of our  much-loved Sauvignon Blanc with my Invivo X, SJP partners Tim and Rob. It’s important to us that we continue to uphold the high level of quality that our customers have come to expect from us, but with experience also comes the ability to reflect on previous years and challenge ourselves to build on the structure, complexity and sophistication of our signature style. Our final 2023 Sauvignon Blanc blend has an incredible fragrance with perfectly balanced flavors of guava and citrus rind that are mouthwatering. We are excited for our customers around the world to try it, and we care deeply about their loyalty to this wine.”

“We were really excited about our 2023 Invivo X, SJP blending session, being our fifth vintage,” said Invivo  X, SJP co-founder and winemaker Rob Cameron. “The 2023 vintage was of such fantastic quality and this, coupled with Sarah Jessica’s palate, passion and experience at the blending table, means this year’s wine is definitely one of our best yet.

“Each year we aim to hold onto the essence of our style – smile-inducing tropical fruit, full bodied texture and a long finish, but also pushing the boundaries each year. Sarah Jessica has grown massively in her skills and experience at the blending table and her reflection of previous vintages is  invaluable. Our amazing collaboration with Sarah Jessica keeps on getting more fun each year.”

Invivo X, SJP is proudly distributed by Barry & Fitzwilliam. Available in SuperValu stores, and online from

Invivo sales since September 2019 

Ref: Nielsen USA, 52 week data ending 04.22.23 

**Ref: Nielsen USA, 4 week data ending 04.22.23 

***Ref: NZ Winegrowers 



Share this post:

Read More:

Back to Top ↑

Shelflife Magazine