New Californian range arrives

Melanie Talbot, marketing manager United Wine Merchants, pours Laura Williams a glass of Point Break as they celebrate the arrival of the new Californian range

United Wine Merchants brings a fun new Californian line Point Break to the off-trade in Ireland just in time for summer

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Off-trade

United Wine Merchants has extended its extensive wine portfolio with the addition of Point Break, a range of Californian wines which the Craigavon-based wholesaler will be distributing to the on and off trade.

The Point Break range includes a crisp and fruity Zinfandel Rosé, a medium bodied merlot with smooth fruit flavours and tamed tannins, and a crisp chardonnay with hints of green apple and ripe citrus flavours and aromas.

Point Break should prove a popular summer-time wine choice amongst Irish consumers, with fun, colour-coordinated labels to increase stand out and reinforce the wines’ summer-time easy drinking proposition.

Commenting on the new addition, Martin McAuley, managing director United Wine Merchants, said: “Point Break represents a fine example of classic Californian wine production,” adding that the range offers “a great wine for enjoying throughout the hot summer months.”

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