Kellogg’s launches Cereal To Go

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Brand Central

Kellogg’s has launched Cereal To Go, in a direct response to today’s desk-dining phenomenon and hectic consumer lifestyles. Recent research revealed one in three people skip breakfast at home. Cereal to Go will be available in 30g quantities, an ideal portion size for a nutritious and balanced breakfast, in five top selling brands: Special K, Special K Red Berries, Crunchy Nut, Coco Pops Choco Krispies and Cornflakes. Perfect for cafés without a sit down breakfast offering or sandwich shops looking to cash in on convenience, the cereal-to-go pot includes a cereal serving in an eye-catching, ready to use bowl to encourage impulse purchase. All consumers need do is add milk.
www.kfoodservice.eu

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