Marketing bites

A round-up of the latest news for FMCG marketeers


Brand Central

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22 July 2020

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News Ireland unveils new nationwide marketing campaign for The Irish Sun

News Ireland, one of Ireland’s leading media groups, has unveiled a new nationwide marketing campaign for The Irish Sun, Ireland’s bestselling daily tabloid newspaper. The campaign features a range of out-of-home (OOH) formats, as well as a comprehensive radio schedule and will run across IRS, Media Central and Urban Media.

OOH formats will feature at key convenience stores and forecourt POS sites across the country, running from 8am to 10pm daily, while two separate radio spots have been developed.

The spots will rotate on radio stations such as iRadio, Spin 1038, Dublin’s 98 FM and FM104. The ads will also feature on Spotify, online ‘listen back’ radio and podcasts. The campaign was created by Pulse, while the media buying was conducted by Mindshare. Check out or follow @IrishSunOnline.

2020 edition of SIAL Paris rescheduled to 15 – 19 October 2022

To guarantee food professionals an experience that lives up to their expectations, Salon International de l’Alimentation (SIAL) Paris is postponed to 2022, when it will take place from 15 – 19 October. At each of its editions, SIAL Paris usually welcomes 7,200 exhibitors from more than 120 countries and draws 300,000 participants. It also deciphers the market and the trends emerging in the world food sector, and has tirelessly reinvented itself over more than 50 years as the imperative go-to figure in the food industry.

SIAL Paris will continue to propose content and will offer a series of new events from October 2020 onwards dealing with major global issues, trends and innovation that are set to shape the food industry of the future. These include exclusive studies, the likes of which are unparalleled in the food world, conducted by the expert partners of SIAL: Kantar, ProtéinesXTC and Gira. Cutting edge analysis of leading trends and how they evolve over time, based on a three-pillar approach: Customer expectations, Product innovation and Out-of-home food service behaviour.

Five awards for Aldi’s Organic Wines at the Global Masters!

It was announced today that Aldi has won five awards at the Global Organic Masters, by The Drinks Business, the world’s leading magazine for the wines and spirits trade.

Aldi was awarded Silver for its Unfiltered Sicilian Catarratto and Castellore Organico Organic Prosecco as well as Bronze for the Toro Loco Organic Red, Organic Pinot Grigio Delle Venezie and the Exquisite Collection Organic Malbec.

The Global Organic Masters recognize that organic wines have entered the mainstream in recent years as a popular choice for consumers, and this has been reflected in an increase in production around the world. The Awards are renowned worldwide and are judged by Masters of Wine, Master Sommeliers and senior buyers, based on style and price, identifying and awarding the best examples of each grape variety.

Folk Wunderman Thompson launches first Kraft Heinz Ireland campaign since winning the account

Kraft Heinz Ireland and Folk Wunderman Thompson have unveiled their first creative campaign since Folk won the account earlier this year. ‘Heinz Matchmaker’ is a social, OOH and DOOH campaign that’s aiming to ignite a love affair between Irish consumers and Heinz [Seriously] Good Mayonnaise. This is the first campaign Folk have developed for the Kraft Heinz Ireland portfolio with more campaigns being launched over the coming months.

Mayonnaise is that pantry staple that is somewhat functional, is purchased out of habit and is viewed by consumers as an ingredient. ‘Meet our [Seriously] Good Mayonnaise’ is aiming to break that traditional relationship consumers have with mayonnaise, motivating them to associate the Heinz product range with a mayonnaise offering and challenging the existing competitors in the category.

The OOH and DOOH campaigns went live on Monday, 13 July, while the social campaign went live from Monday, 20 July.



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