Jack McGrath helps Londis to Launch Cycle for Joy 2018
22 December 2017 | 0
Londis recently launched Cycle for Joy 2018 in aid of its charity partner Pieta House. The group was joined by Pieta House ambassador and Irish Rugby International Jack McGrath to launch the third year of this partnership which has to date raised €200,000 for Pieta House.
Following on from the great success of Jump for Joy in 2016 and Climb for Joy in 2017, the retail group is planning a charity cycle for 2018 which will see a group cycle the 43km Greenway from Achill to Westport on 19 May in order to raise more funds for Pieta House.
Londis has also pledged to donate 1c to Pieta House that every time a customer buys selected Londis own brand products.
Londis is a community retailer and it is aware of the important role that Pieta House plays in Irish communities by providing a free and therapuetic approach to people who are in suicidal distress and those with mental health issues.
“Londis will continue our support of Pieta House in 2018 and hope to raise even more funds and awareness for this worthy cause,” said Conor Hayes, Londis sales director. “We are excited to announce Cycle for Joy on Saturday 19 May 2018 in Mayo and hope that it will help increase the profile of the fantastic work that is carried out by Pieta House and also raise more funds to keep these services running.
“As with all great partnerships there is a benefit for Londis. We know that the 20-35 age group are taking huge steps in breaking down the stigma around mental health and opening up this conversation,” he added. “They are interested in talking about this and doing what they can to help others with mental health issues. So it is a great fit for the brand to be championing Pieta House.”
Londis began its partnership with the charity in 2016 when over 30 retailers put their fears aside and undertook parachute jumps for the Londis Jump for Joy event on 14th May 2016 at The Irish Parachute Club, in Clonbullogue, Co Offaly. The initiative raised over €27,000 for Pieta House.
In 2017, Londis retailers took part in Climb for Joy for Pieta House and climbed Ireland’s highest mountain, Carrauntoohil in Co. Kerry on 27 May 2017 raising over €110,000 for the charity.