Marketing bites

James Scanlon, XL retail development manager, Kevin Foley (16), Gaelcholáiste Chéitinn, Clonmel, Co Tipperary, Callum Ó Gallachóir (11) from Gaelscoil Chluain Meala, in Clonmel Co Tipperary and XL store owner, Brian Connolly, XL Prior Park Service Station Clonmel
James Scanlon, XL retail development manager, Kevin Foley (16), Gaelcholáiste Chéitinn, Clonmel, Co Tipperary, Callum Ó Gallachóir (11) from Gaelscoil Chluain Meala, in Clonmel Co Tipperary and XL store owner, Brian Connolly, XL Prior Park Service Station Clonmel

A round-up of the latest news for FMCG marketers.

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22 December 2017 | 0

Winners of the XL and Ros na Rún Creative Writing Competition announced 

The winners of the Nationwide XL Stores Creative Writing Competition in association with TG4’s Ros na Rún have been announced. The Creative Writing Competition ‘as Gaeilge’ was open to children in the Republic of Ireland between the ages of 7 and 16 years. Eleven year old Callum Ó Gallachóir from Gaelscoil Chluain Meala, in Clonmel Co Tipperary was the winner of the primary school entry and sixteen year old Kevin Foley, Gaelcholáiste Chéitinn, also in Clonmel won the secondary school prize.

Callum has won a €200 Eason’s Voucher for himself and a €500 Eason’s voucher for his school while Kevin has won a three week Gaeltacht trip during the summer of 2018.

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ABFI welcomes news that first whiskey produced in Connacht in over 100 years has come of age

Alcohol Beverage Federation of Ireland (ABFI), the representative body for drinks manufacturers and suppliers in Ireland, has welcomed the news from Leitrim today that the first whiskey produced in Connacht in 104 years has come of age, at The Shed distillery in Drumshanbo. “The whiskey industry makes a hugely positive contribution to the Irish economy, as it continues to grow apace,” said Patricia Callan, director of ABFI. “[The] announcement from The Shed distillery is another sign that the Irish whiskey renaissance is continuing at a promising rate,” she added.

Irish people reminded of importance of Vitamin D on the shortest day of the year

With 21 December being the shortest day of the year, new Red C research, commissioned by Avonmore Super Milk, reveals that almost half of Irish adults are confused about how to incorporate Vitamin D, the sunshine vitamin, in their diet during the winter months. Despite this, three-quarters of Irish adults believe they are getting enough of the sunshine vitamin which is essential for their health. Nutritionist Claire McGartland said she understands the confusion around vitamin D in the diet and advised on the best sources to achieve the daily requirements.

‘Incorporating Vitamin D into the diet from natural sources is challenging, particularly into the diets of children, but it is not impossible,” McGartland said. “Despite our vast coastline and access to fresh oily fish, which is a great source of Vitamin D, we are not a great fish-eating nation unlike some of our Nordic neighbours, so trying to introduce foods like mackerel and salmon will improve Vitamin D levels.

“Our children are, however, great consumers of dairy, so incorporating foods that are fortified with Vitamin D such as Avonmore Super Milk into their diets also makes good sense,” she added.

Newry sandwich firm strikes £5m deal with Irish forecourt giant

A Newry-based sandwich firm has signed a £5m contract to supply its convenience food range to Topaz forecourts throughout Ireland. Around Noon, which was set up 25 years ago, will now supply its selection of sandwiches, wraps, salads and fruit pots, under its Scribbles brand, to the fuel giant’s Re.Stores in the Republic.There are 160 Re.Stores in Ireland, located within Topaz service stations. They form part of the fuel giant’s plans to offer healthier alternatives for those eating on the go and are delivered using a deli-style format.

This new partnership comes shortly after Around Noon announced that it had acquired London-based company Chef-in-a-Box in September. That deal was struck after the sandwich firm received £750,000 from the Growth Loan Fund. It announced then that it would rebrand Chef-in-a-Box to trade under its own name. As a result of the latter business deals, Around Noon expects a turnover of around £20m this year.

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