100 jobs to be created at new Irish biscuit manufacturer 

Minister for Business & Employment at the Dept. of Jobs, Enterprise &IInnovation, Ged Nash with Michael Carey, CEO, East Coast Bakehouse and Minister for Jobs, Enterprise and Innovation Richard Bruton. Picture Jason Clarke Photography.

East Coast Bakehouse to be developed in Drogheda following €15 million investment



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2 June 2015

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A new Irish biscuit company, East Coast Bakehouse, launched today, announcing an investment in a new large scale commercial biscuit manufacturing facility located on Ireland’s east coast in Drogheda and the creation of 100 jobs.

The €15 million investment will transform a recently renovated 50,000 sq.ft. food production facility at Donore Road business park in Drogheda, Co. Louth into a state of the art bakehouse, innovation facility, warehouse and offices.

The domestic biscuit industry is worth €170 million, and the UK market is valued at over €2 billion. The East Coast Bakehouse will produce its own new brand and will also manufacture retail private label, serving both the domestic and export markets. This project is supported by the Department of Jobs, Enterprise and Innovation through Enterprise Ireland.

The founders of the new business are CEO, Michael Carey, marketing & innovation director, Alison Cowzer, commercial director, Daragh Monahan, operations director, James Yarr and chief financial officer, Gerry Murphy. This group were the management team that successfully established the Jacob Fruitfield Group before it was sold in 2011 to Valeo Foods.

Commenting at the launch, CEO Michael Carey said: “Every week over €3 million worth of biscuits is purchased and enjoyed by Irish consumers, almost all are currently imported. We aim to provide a new commercially competitive local Irish source of biscuits. There is also a great opportunity to provide high quality biscuits to UK retailers.”

“We carefully evaluated a number of locations for our facility before selecting Drogheda, and our location on Ireland’s east coast will play a key role in the future of our company,” said Carey.

“Our management team combined has over 60 years’ experience in the sector and our drive to bake better biscuits, using select ingredients in a sustainable manner will become key to our business’ success in the coming years”, he added.

Richard Bruton, Minister for Jobs, Enterprise & Innovation and Ged Nash, Minister for Business and Employment have both welcomed the announcement.




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