Frank & Honest introduce 100% compostable coffee cups

Martin Kelleher, Managing Director, SuperValu and Centra and Minister for Communications, Climate Action and Environment Denis Naughten TD
Martin Kelleher, Managing Director, SuperValu and Centra and Minister for Communications, Climate Action and Environment Denis Naughten TD

The race against waste continues. Musgrave has taken another step towards sustainability with the introduction of 100% compostable coffee cups (and lids!) to its Frank & Honest coffee offering, thus eliminating millions of cups from being sent to landfill.

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16 May 2018 | 0

With every week that goes by comes a new announcement or initiative from the grocery industry of a move in the race against waste. There is no doubt that there is a perception element to it, but as we have seen again and again, 2018 may go on to be seen as the year when the world changed gears in terms of actually doing something about our addiction to plastic.

To that end, SuperValu and Centra have announced plans to introduce 100% compostable coffee cups to their Frank & Honest brand, thereby eliminating non-recyclable single-use coffee cups entirely.

Every day around the world, hundreds of millions of non-recyclable coffee cups are sent to landfill. These small steps by companies like Centra and SuperValu are the first towards a more sustainable future.

The announcement comes on the back of SuperValu’s recent introduction of reusable bags for fruit & veg purchases, eliminating the neccessity of single-use plastic bags in that area.

Minister for Communications, Climate Action and Environment Denis Naughten was on hand to mark the launch of Frank & Honest’s new compostable coffee cups, calling the move commendable.

“The decision to introduce compostable cups is a significant move that will lead to millions of single-use non-recyclable cups being diverted from landfill annually,” the minister said. “Today’s announcement is a significant step that supports my policy priorities in the waste area which includes my desire to work with industry to ensure single-use plastics are eliminated.

“I am also really pleased to see two Irish businesses – CupPrint and Down2Earth Materials – benefit as a result of this,” he added.

Martin Kelleher, managing director of SuperValu and Centra, said the companies were keen to acknowledge their role in providing more environmentally friendly packaging available to consumers. “We have taken this leadership position in line with Minister Naughten’s strategy,” he said. “Further to this, we are actively looking for ways to make additional improvements in store and across our supply chain, to make our own brand and fresh produce packaging recyclable, reusable or compostable by 2025.”

Kelleher added that the cups would come at no extra cost to the retailer or the consumer.

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