Wakefield on TV for the first time
FindlaterGrants looks to increase consumer demand in Ireland with the TV campaign specifically developed for the Irish market
11 November 2008
Wakefield wines will feature on Irish TV screens for the first time this season, as FindlaterGrants continues to increase consumer demand and drive sales. The TV campaign is part of an ongoing strategy, specifically developed for the Irish market, which has seen the Australian wine go from strength to strength. The 20 second ad sees the three seahorses of the company insignia sketched on screen before a bottle of the Wakefield Estate Shiraz is revealed.
At this year’s prestigious International Wine Challenge, Wakefield was nominated as one of just three finalists for International Red Winemaker of the Year. Of the 9000 wines entered, less than 3% were awarded a gold medal. Wakefield Wines was awarded two gold medals out of a total of 24 medals awarded to the winery. Promised Land, Wakefield Estate, Eighty Acres, Jaraman and St Andrew’s, are all decorated wines and all available in Ireland.
Rosemary Lyster, Marketing Manager, FindlaterGrants comments; “The advert represents the subtlety and sophistication of the brand which is proving to be very popular in Ireland. This is the first TV campaign we have run for Wakefield and is essential to building a wider awareness and generating further growth. Television is continuing to become an important medium for us and our brands will be increasingly prominent on Irish screens.”