VivaGreen launches new Tru Eco refillable, eco-friendly household cleaning range
Tru Eco range developed to "meet a gap in the market for an eco-friendly cleaning range at an affordable price without compromising on quality," says Russell Walsh, joint managing director, VivaGreen
18 August 2020 | 0
Irish company, VivaGreen, has launched a new range of refillable, eco-friendly laundry and household cleaning products for eco-conscious consumers.
The VivaGreen Tru Eco range, which is made from plant-based and biodegradable ingredients, and free from harsh chemicals, includes All-Purpose Cleaner (500ml and 1.5L), Washing-Up Liquid (500ml and 1.5L), Non-Bio Laundry Detergent (1.5L), and Fabric Softener (1.5L). Tru Eco bottles are made from 100% recycled plastic, and they are reusable, recyclable, and refillable.
Closing the loop on waste
Reducing its carbon footprint as low as possible, Tru Eco offers a refill solution, which creates a circular economy product and closes the loop on plastic waste. By refilling, consumers can reduce their environmental footprint, minimise plastic waste as well as lowering carbon emissions.
VivaGreen plans to roll out refill bottle stations nationwide in the coming months. Dublin based eco-shop, Reuzi, will be the first Tru Eco refill bottle station, where people can bring their empty 500ml and 1.5L bottles to refill. The refill bottle station holds 10L drums of all four Tru Eco range products. VivaGreen collects, cleans, refills, and returns the drums to the shop to start the loop again.
A gap in the market
“We developed Tru Eco to meet a gap in the market for an eco-friendly cleaning range at an affordable price without compromising on quality,” says Russell Walsh, joint managing director, VivaGreen.
“More and more consumers are switching to green cleaning to reduce chemicals in their homes,” he adds. “Our new Tru Eco range is for people who are mindful of the environmental and health impacts of cleaning products, and who are seeking a safer and kinder way to clean their homes.”
VivaGreen developed the Tru Eco range with Dr Anne Marie Mahon, an Irish-based environmental consultant, to ensure that sustainable practices using naturally-derived, biodegradable ingredients, that are free from harsh chemicals but that work together to deliver a powerful performance was central to product development. Tru Eco products are guaranteed Irish, vegan-friendly, cruelty-free, and septic tank safe.
Trail blazer in eco-friendly sphere
“When we set up VivaGreen almost 30 years ago, very few people were making purchasing decisions based on how they impacted the environment,” Walsh continues. “Our products were as eco-friendly then as they are now, however, the main reason people bought them was that they were good quality and saved them money. Those reasons still apply today, but we now have a rapidly growing base of customers who are using our products because they are eco-friendly, good quality, cost-effective, and made in Ireland.
“Today, people are more conscious about supporting local, doing their bit to help the environment and minimising the use of chemicals in their homes and our new Tru Eco range, and all of our other products, meet these consumer demands.”
The Tru Eco range will be supported by a national media and digital marketing campaign.