Ukrainian beverage producer Obolon partners with Barry & Fitzwilliam
Distributor expects first consignment in October, and will donate to Obolon's noble mission for every bottle sold in Ireland
24 August 2022 | 0
On The Independence Day Of Ukraine, 24 August, Ireland’s leading independent drinks’ distributor Barry & Fitzwilliam has announced a partnership with Obolon, the largest domestic Ukrainian beverage producer.
Obolon went down in history to become the first private company in independent Ukraine by receiving a privatization certificate from the State Property Fund of Ukraine № 1.
The construction of the plant was designed to provide top-quality beer that would meet high world standards.
Czech experts and world-famous masters of brewing were invited to decide the new brewery’s location. Their main criteria was the source of artesian water which determines the beer’s taste; based in Kyiv city, on the right bank of the Dnipro river.
Today the brewery is one of the largest in Europe and the largest domestic beverage company in Ukraine, accounting for more than 62% of total exports.
The war started by the Russian Federation forced the company to pivot and find an opportunity to continue its activities.
Despite the extremely difficult work conditions in wartime, Obolon strives to support its employees by providing them with jobs and salaries, as well as supporting the military who courageously defend Ukraine and European countries at the cost of their own lives.
Today the sources of artesian water that are available to Obolon are used for water production including free distribution to the military and people in war-torn regions of Ukraine.
Obolon Corporate Enterprises has already provided more than 3 million litres of water free of charge. Additional funds are needed to be able to continue to provide this assistance.
With this aim, Obolon is launching a project that will allow people around the world to support its noble mission. To provide an additional 4 million litres of water, Obolon aims to raise 1 million dollars through 1 bottle of beer. The last bottle of Obolon beer brewed in a peaceful Ukraine, the ‘Last Obolon’, will be auctioned at Christie’s in NYC where bidding will start at $1 million.
Obolon was the first privatized brewery in a post-soviet Ukraine, and went on to become the nation’s household beer.
The Last Obolon brewed in peacetime holds an unmeasurable symbolic value, especially to those who have a personal connection to Ukraine. But more than that, it offers a way to donate money, help millions of Ukrainians in need of water and to keep this unrighteous war into the spotlight.
Many of the world’s wealthiest people, celebrities, companies and philanthropists have donated amounts far exceeding $1m to Ukraine and are still looking for ways to keep supporting the stricken nation. The Last Obolon helps them do just that.
An Taoiseach Micheal Martin has shown his support in Madrid in June when meeting the Irish Business Community members, Ireland’s leading independent drinks distributor Barry & Fitzwilliam is very proud to announce its partnership with Obolon.
Expecting the first consignment in October, Barry & Fitzwilliam will be donating to Obolon’s noble mission for every bottle sold in Ireland.
“We are very proud to be associated with this venture and we look forward to a successful long-term relationship with Obolon. We are delighted to be able to help the Ukrainian community indirectly,” said managing director Michael Barry.