Trolley shop now €70 less in Supervalu

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Pictured: Ronald Kers of Valeo Foods Group (Photo by Dave Warren/Picture Team)

Musgrave announces fresh round of price cuts for Supervalu group



10 September 2009

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Supervalu has announced it is making a further €30 million investment to deliver more long-term price cuts across the group’s network of 194 independently owned stores. Starting 16 August, an additional 1,000 everyday products and brands across all ranges were “reduced significantly.” The price cuts were delivered “without sacrificing Supervalu’s commitment to Irish suppliers and Irish jobs.”

With over 3,000 permanent price cuts rolled out in 2009, the value of the group’s price reduction and promotional activity to date totals more than €230 million. For consumers, this means a saving of almost €70 on their average shop at Supervalu since the beginning of the year.

Commenting, Donal Horgan, managing director, Supervalu, said: “Just over six weeks ago we announced a significant number of price cuts and offers and we are now extending this even further across another 1,000 everyday products and brands. Supervalu is a business that listens to what the Irish consumer wants and given our market share performance, which is growing ahead of our competitors, we know we are getting it right. Consumers are voting with their feet and that tells us that our mix of everyday low prices and market leading promotions is exactly what they want.”

Horgan added: “As always, these deep price cuts are being delivered without compromising our support for Irish suppliers, brands and jobs, as has been our commitment all along. No one can match Supervalu’s credentials when it comes to supporting Irish and we will be continuing with this policy going forward.”

Currently 75% of product on Supervalu shelves is sourced or produced in Ireland, which is worth in excess of €2.85 billion every year to the Irish economy and indirectly supports 14,000 Irish jobs.



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