Tetra Pak and Avonmore greener cartons

Pictured at the launch of Tetra Pak’s ‘See the woods for the trees’ campaign are Sophie Kirwan (5) and Lily O’Shaughnessy (5), marking the launch of Ireland’s first-ever Forest Stewardship Council certified carton

Tetra Pak and Avonmore launch first ever Forest Stewardship Council (FSC) certified milk cartons in Ireland

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Brand Central

Tetra Pak and Avonmore have joined together to launch the first ever Forest Stewardship Council (FSC ) certified milk cartons in Ireland.

FSC certification is one of the highest standards of forest certification and requires forests to be managed in a way that protects the environment, society, and the long-term economic future of forestry.    

Tetra Pak cartons are made from wood, a natural, renewable resource. This certification is the latest move by the packaging firm in its continual commitment to ensuring the forests used are managed responsibly and that they make products with a great environmental story to tell.

Launched this month, Avonmore 1L milk cartons will feature the FSC label, lending extra green-credentials to supermarket shelves. The launch is being supported by a print, web and public relations campaign, entitled ‘See the wood for the trees!’ For more information visit www.tetrapaksustainaiblity.ie. 

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