Tesco launches ‘Magical Reindeer Food Fundraiser’ for Temple Street

Radio DJ Louise Duffy with little patient Luca Keogh (4, Newtownmountkennedy), at the launch of Tesco's inaugural 'Magical Reindeer Food Fundraiser' in aid of Temple Street Children's Hospital

Consumers will be able to buy pouches of reindeer food in-store at Tesco for €2 to help support Temple Street


Brand Central

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30 November 2015

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In a bid to raise €100,000 to help buy life-saving medical equipment for Temple Street, Tesco stores will be selling pouches of sparkling ‘reindeer food’ for just €2.

Radio DJ Louise Duffy was in Temple Street earlier today to launch Tesco’s inaugural ‘Magical Reindeer Food Fundraiser’ in aid of the children’s hospital, which will be taking place in all Tesco stores nationwide this Saturday and Sunday, 5-6 December.

Helped by little heroes Jacob Byrne (2) and Luca Keogh (4), Louise is calling on people everywhere to get behind the family tradition and buy some reindeer food to sprinkle on the lawn on Christmas eve to help guide Santa’s reindeer to their home.

Commenting on the initiative, Louise Duffy said: “I’m so excited to be able to support this campaign, which will not only raise funds for medical equipment to help children like Jacob and Luca, but which will also have families all over the country sharing a magic moment on Christmas Eve.”

Christmas traditions revealed 

To support the launch, Tesco has also taken a deeper look at the different traditions that make Christmas the most wonderful time of the year.

A survey of over 1,000 families revealed that 75% leave milk and cookies out on Christmas Eve; 72% never forget to leave carrots out for Rudolf; a considerate 10% pen a ‘thank you’ letter to the man in red while 14% make sure that Santa has a pint of Guinness waiting for him each year.

More surprisingly the survey showed that Ireland’s homes are trading in the traditional spruce for its faux friend, with a staggering 72% choosing an artificial tree over the dedicated 24% that always buy a real one.



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