Tesco and The Entertainer to extend partnership to 94 stores in Ireland
Successful year-long trial of The Entertainer in 35 of Tesco’s large UK stores, has resulted in extended partnership
Print5 January 2024
Tesco and The Entertainer are extending their partnership to cover the entire Tesco UK business, and the Republic of Ireland from March 2024.
The move means Tesco customers will be able to shop The Entertainer’s range of brands such as Barbie, Nerf, LOL and Paw Patrol, as well as its exclusive ranges; the value-focused Addo brand and Early Learning Centre – the award-winning early years toy specialist – in stores across the UK and the Republic of Ireland.
The announcement follows a successful, year-long trial of The Entertainer in 35 of Tesco’s large UK stores.
In addition to extending its partnership with The Entertainer in the UK and ROI, Tesco is also entering into a supplier agreement with the toy retailer for its Central Europe stores. Both ROI and Central Europe are new markets for The Entertainer and represent a significant expansion of its business.
“We’re really excited to be bringing The Entertainer to Tesco Ireland,” said Joe Manning, commercial director, Tesco Ireland. “We’re looking forward to introducing even more customers to the great range of toys from The Entertainer – making it easier for customers to pick up a gift for their little ones in-store.”
Andrew Murphy Group CEO of The Entertainer, added: “After a successful trial, we’re excited to be bringing The Entertainer’s fabulous range and market-leading value to even more communities across the country and to be doing so with the UK’s most admired retail business.”
Related Articles
€9m worth of Easter eggs binned annually, research shows →
Revenue seize contraband worth over €660,000 →
An Garda Síochána and RSA issue Easter road safety campaign →
Fans 0
Followers