Sylvia Cawley appointed as head of dunnhumby Ireland
She has a proven track record of building and leading high-performing teams
Print25 March 2025
Dunnhumby has recently announced the appointment of Sylvia Cawley as the new head of dunnhumby Ireland.
With over 17 years of experience at IPG Mediabrands, Cawley has led strategic initiatives for some of the world’s most recognised brands, including Amazon, Tesco, Deliveroo, and BMW.
She brings a wealth of experience in commercial strategy, client relationship management, and leveraging data-driven insights to drive business growth.
‘Proven track record’
She has a proven track record of building and leading high-performing teams, and her expertise will be instrumental in enhancing dunnhumby’s media proposition in Ireland.
Commenting on her new role, Cawley, said: “With retail media booming and brands embracing data-driven solutions, this is an incredible opportunity to redefine how they connect with shoppers. I’m excited to collaborate with such a talented team to drive innovation and growth.”
James Tamblyn, head of EMEA, dunnhumby, added: “Her experience and leadership will be invaluable in shaping the future of retail media in Ireland, and we can’t wait to see the positive impact she’ll have.”
Cawley’s appointment ‘reinforces dunnhumby’s commitment to innovation and growth in the Irish market, ensuring clients benefit from best-in-class media solutions driven by cutting-edge data science and retail expertise’.
Read more: dunnhumby launches world-leading customer first retail media platform
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