SuperValu trials Ireland’s largest eco-range

SuperValu's new eco-friendly range benefits kids going back to school as well as parents and the family as a whole

SuperValu has continued its initiative of reducing plastic waste with the launch of a comprehensive new range of eco-friendly products. The range of 65 products is currently trialling in 12 SuperValu stores around Ireland.

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27 August 2019 | 0

SuperValu has announced plans to bring an ‘eco-range’ of 65 grocery products to 12 of its stores around Ireland. The objective of the new range is to further allow customers to live a more sustainably daily lifestyle. It consists of sustainable alternatives to kitchen and household essentials, with the added benefit of coming at the ‘back to school’ time so families can get the school year off to a good start.

The new range of eco products includes products like the Bee’s Wrap Sandwich Wrap for school lunches, reusable Bamboo Towels and organic Terry cleansing pads designed for removing makeup and used again and again.

Meanwhile, non-reusable items are also in the range, with their own benefits. For entertaining, there are pure sugarcane bowls and compostable straws, along with washing up liquid, dishwasher tablets and multi-surface spray.

SuperValu’s eco-friendly range follows on from the introduction of SuperValu’s 100% compostable reusable shopping bags last week, and the compostable fruit and veg packaging that was launched last year. An estimated 2.7m single-use bags have been removed from stores as a result.

“I am delighted to announce that we are now trialing a new eco-range in a number of SuperValu stores,” said SuperValu MD Martin Kelleher. “We are committed to providing our customers with more sustainable choices, because we recognise that this is important to our customers and for the environment.

“We will continue working to reduce and eliminate plastic where possible giving our customers more and more sustainable choices,” Kelleher said.

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