Based on what went out yesterday (Sligo stat graphic, Stories) and what's still to do before Friday, here's today mapped out. Three touchpoints — morning, afternoon, evening. Don't go beyond three.
---
**IMMEDIATE (post within the next 30 minutes)**
**Format:** Stories only — no design needed
**Platforms:** Instagram, Facebook
**Time:** Now (~11:00)
**Content:** Episode link sticker. One line of text over a plain background or the existing graphic: *"Two massive games tomorrow. Ep39 has you covered — link in bio."* Direct Spotify link sticker.
**Objective:** Catch the mid-morning scroll. Zero production time required.
---
**AFTERNOON**
**Format:** Argentina v Cape Verde angle — stat or take card (static graphic)
**Platforms:** Instagram feed, Facebook, X
**Time:** 13:30
**Caption (X):**
> Argentina v Cape Verde. Friday night, 23:00.
> We previewed it in Ep39 — out now 🎙️
> [link]
> #FIFAWorldCup #ArgentinaCapeVerde
**Caption (Instagram/Facebook):**
> Friday night. Argentina v Cape Verde at 23:00.
> We broke down what to expect in Ep39 — link in bio 🎙️
> #FIFAWorldCup #ArgentinaCapeVerde #TheMilltownWay
**Objective:** Tap into the World Cup conversation. Argentina content travels further than LOI content on most platforms — use it to pull people toward the episode. Don't post the Sligo angle again, you've used that already.
---
**EVENING**
**Format:** Short punchy X post + IG Story
**Platforms:** X first, then Stories
**Time:** 19:30
**X:**
> Sligo away 19:45 tomorrow.
> Argentina v Cape Verde 23:00 tomorrow.
> If you haven't listened to Ep39 yet, tonight's your last chance.
> [link]
**IG Story:** Same message, link sticker. One slide, no graphic needed.
**Objective:** Final pre-Friday push. Creates urgency without being desperate — the two-game hook is genuine.
---
**What NOT to do today:**
- No TikTok/Reel unless the audiogram is already cut and ready. Don't create new video from scratch today.
- Nothing on Friday until after the Sligo match. Let Friday content be reactive.
- No fourth post. Three is the ceiling for a day that already had content yesterday.
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