SuperValu Supplier Development Programme launched

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The fourth SuperValu Supplier Development Programme has been launched to support small or emerging food processing companies.


Brand Central

14 July 2010

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food focusMinister for Trade and Commerce, Billy Kelleher has officially launched the 2010 Enterprise Ireland SuperValu Supplier Development Programme in Cork. The programme, developed by Enterprise Ireland in partnership with SuperValu and assisted by Bord Bia and Teagasc, represents the fourth running of this innovative business development programme and is designed to support small or emerging food processing companies achieve the service standards, product quality and innovation necessary to achieve product listings on supermarket shelves.

The first workshop of the programme helped the eight participating companies understand the key elements of the SuperValu Supplier Development Programme and how this will benefit their businesses and brands.  The workshop also incorporated business planning and consumer insights to enable the companies to position their brands appropriately.    

The Enterprise Ireland SuperValu Supplier Development programme has seen 16 Irish food companies, including Sunshine Juice, Dunhill Cuisine, Kohinoor and Fresh Cut participate in the scheme since its inception in 2005.  To date, participants in the programme have recorded a collective e12m in direct sales to SuperValu.  This year’s participating companies have a wide ranging product mix including environmentally friendly straw fire logs from Strogs in Dublin and artisan, specialist, gluten free cakes, breads and sweet treats from the Delicious Gluten Free Bakery in Cork.  

Commenting at the launch, Minister Kelleher said: “The Enterprise Ireland SuperValu Supplier Development programme is a highly practical industry-led programme that has already opened doors for early-stage Irish food companies. The food industry is one of our largest indigenous sectors and a key contributor to the Irish economy. Encouraging and supporting the creation of Irish food companies is a key priority for Enterprise Ireland and I am delighted to see a brand like SuperValu really get behind this initiative.”

Donal Horgan, managing director, SuperValu said: “Supporting entrepreneurship is at the very heart of what we do. Across the country our 191 SuperValu stores are owned and operated by independent retailers, who are each entrepreneurs in their own right, so this programme is very close to our hearts.” 



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