SuperValu herbs become more eco-friendly with new sustainable packaging

O’Hanlon Herbs, Wicklow, produces SuperValu's Growing Herbs range

Retailer is on a mission to help shoppers shop more sustainably



12 February 2021

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Since 8 February, SuperValu’s Growing Herbs packaging is now sustainable. All non-recyclable plastic packaging has been removed, in a move which will divert a massive 3.18 tonnes of plastic from landfill annually.

The outer sleeve on the potted Growing Herbs has also moved to a paper sleeve which is 100% recyclable, and the black pot has moved to a grey pot which can be recycled. Potted herbs are a convenient way of having fresh herbs to hand just when you need them as with a little care, they will keep super fresh until ready to use. SuperValu’s local herb producers, O’Hanlon Herbs, Wicklow, advise SuperValu customers to water their growing herbs every day or when the compost is dry to the touch and to pick leaves from the herb as required from the top of the plant.

Over 300,000 units of Growing Herbs are sold in SuperValu each year and the range includes: Coriander, Basil, Parsley, Rosemary, Thyme, Mint & Chives. All SuperValu potted herbs are Bord Bia approved Irish grown.

The move to make another SuperValu range fully sustainable is part of a series of changes in 2020 which show SuperValu’s commitment to making 100 per cent of SuperValu own-brand, fresh produce, and in-store packaging recyclable, reusable or compostable by 2025.

“We are delighted to introduce fully sustainable packaging to another SuperValu range,” said Ian Allen, managing director, SuperValu. “With the removal of the plastic sleeve on herbs and non-recyclable black plastic we are moving ever closer to our goal of 100% sustainable packaging by 2025. So far, our changes to packaging have diverted 29.3 tonnes of plastic from landfill annually, a positive move that impacts every community we operate in around Ireland.”

As part of its commitment to becoming more sustainable, the retailer has introduced Sustainable Sundays, sharing the steps it is taking to improve its impact on the planet and how customers can get involved too. SuperValu will reduce its carbon footprint in Ireland by 70% by 2025 and in addition to moving to sustainable packaging SuperValu says it is committed to operating all facilities with 100% green electricity and to sending no recoverable waste to landfill. Any food surplus in stores is sent to re-distribution charities so food waste is minimised as well as helping to alleviate food poverty.



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