SuperValu expects to sell 115,000 Irish-grown poinsettias this Christmas

Pictured at the Uniplumo poinsettias glasshouses in Oldtown, Co. Dublin are Isobel Geraghty and grower Paddy O’Dwyer as SuperValu celebrates 28 years working with the Irish supplier 

All poinsettias sold by SuperValu are Bord Bia-approved and proudly display the Bord Bia Quality Mark

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Brand Central

SuperValu has announced that it expects to sell 115,000 Irish-grown poinsettias in the run-up to Christmas. The vibrant red flower is a firm favourite with customers every Christmas. All poinsettias sold by SuperValu are Bord Bia-approved and carry the Bord Bia Quality Mark.

This year marks the 28^th year that the North Dublin-based grower Uniplumo has worked with SuperValu to supply the popular festive plant. SuperValu fully recognises the environmental, social and economic benefits that come from supporting local and buying Irish produce. When customers choose to support local and Irish produce, for every €1 that is spent on Irish goods, €5 comes back to the Irish economy.

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