Spar and Donal Skehan team up for new social media campaign

Chef Donal Skehan has launched a new social media campaign with Spar

Spar is looking for children to dream up some mad recipes for a chance to win prizes from the retailer

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Brand Central

23 February 2021 | 0

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Spar recently teamed up with Donal Skehan for a new social media campaign called “Mad Meals with Spar”. The campaign launched in early February on Spar’s Facebook and Instagram pages with a series of competition and video posts that leverages both the current trend for home cooking and the necessity for some light-heartedness during these challenging times.  Spar is looking for children to dream up some mad recipes for a chance to win prizes from the retailer. These recipes can be anything, the madder the better! From crisps in jelly to chocolate covered broccoli!

Donal has also been put to the test and he has been recreating the recipes in his own kitchen. The first of these fun videos sees Donal cooking and eating ‘Marmite Marshmallow Sriracha French Toast with Sprinkles’. The campaign is a follow-on from Spar’s pre-Christmas sponsorship of Donal’s Family Food in Minutes which marks 10 years of Spar’s partnership with Donal Skehan on RTÉ.  It is hoped that the campaign will bring a bit of fun to kids all over Ireland and keep them entertained for a few hours while offering a welcome break from home schooling.

The videos can be seen on the Spar Ireland social media channels Facebook – @SPARIreland, Instagram – @spar_ireland.

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