Smurfit Westrock wins big at WorldStar 2025

Smurfit Westrock continues to lead in sustainable and innovative packaging, earning 10 prestigious awards at the WorldStar 2025 competition

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22 January 2025

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Smurfit Westrock has once again demonstrated its prowess in designing innovative and sustainable packaging by picking up 10 awards in WorldStar 2025.

The latest accolade is testament to the packaging leader’s ability to create products that outperform on every level. 

Stand out solutions

Solutions that stood out for the judges in this year’s awards include: an eCommerce pack for South America’s biggest egg provider, a paper-based tray for plant-based meals and a bag-in-box solution for cleaning products. 

Sustainability was front and centre in each submission and illustrated how the company goes the extra mile in every project. 

In the case of one of the winners, a corrugated fruit tray, Smurfit Westrock also installed a solar energy plant to power the box assembly automation. 

Several awards were won by products from Smurfit Westrock’s Better Planet Packaging portfolio including a transportation pack for tropical plants which resulted in an elimination of 12.4 tonnes of plastic for the customer annually. 

Point-of-sale display

The company’s flair for point-of-sale display was also in evidence with a beautifully executed wine stand, featuring replica wine cases and lighting, taking the top prize in its category.

“This win showcases the expertise of our 2000 people-strong design team – highly skilled and creative individuals that never fail to deliver for our customers. I’m immensely proud of them,” said Arco Berkenbosch, chief innovation officer, Smurfit Westrock.

The WorldStar awards are run annually by the World Packaging Organisation. 

Country Smurfit Westrock’s Winning Products
Brazil
  • eCommerce egg pack
  • Ventilated fruit tray
Czech Republic
  • Fresh produce speed tray
  • Insert for child’s toy packaging
Denmark
  • Bag-in-box pack for cleaning materials
  • Paper-based cable drum
  • Tropical plant tray
Poland
  • Point-of-Sale wine display
Singapore
  • Paper-based pack for plant-based meals
Spain
  • Safe&Green fruit and vegetable punnet

Read more: Smurfit Westrock launches sustainable paper pallet wrap

 

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