SHS Group appoints new chief executive officer

New SHS Group CEO Elaine Birchall
New SHS Group CEO Elaine Birchall

Elaine Birchall replaces Michael Howard who announced retirement plans earlier this year



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17 November 2014 | 0

One of Northern Ireland’s largest privately owned companies, the SHS Group, has appointed Elaine Birchall as chief executive officer.

Birchall, who brings more than two decades of international business experience, takes up the top role at the company’s Belfast headquarters, replacing Michael Howard who announced retirement plans earlier this year.

A graduate of Dublin City University, she has held senior positions within a number of multinational organisations, including Colgate Palmolive and PZ Cussons Plc. With a background in financial management, Elaine has directed finance, supply chain and general management operations for organisations based in the USA, South Pacific, Europe, UK and Africa.

As CEO of SHS Group, she will be responsible for developing and growing the business which has an annual turnover in excess of £400m operating across four divisions – Drinks, Condiments & Sauces, SHS Sales & Marketing and Corporate Services.

Joe Sloan, co-founder and chairman of the SHS Group, said: “This is an exciting time for us and Elaine is an extremely important addition to our established management team. She has extensive leadership qualities and the experience needed to help accelerate our long-term plans.  She brings a great depth of knowledge in our current and prospective markets and shares our ambition to push towards the next phase of our development.

“Elaine is a natural successor to Michael and, on behalf of the SHS Group, I am pleased to welcome her to the team. We look forward with confidence to many rewarding and successful years ahead.”

Elaine Birchall said: “I am honoured and excited by the chance to build on the great achievements the SHS Group has secured in recent years and lead such a successful and committed team.”

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