Sangre de Toro takes to Grafton Street
Findlater & Co. launches bold Grafton Street OOH campaign for Sangre de Toro, celebrating Spanish heritage and perfect food pairings
Print9 September 2025
Findlater & Co. is bringing Sangre de Toro’s Spanish Legacy to Dublin’s Grafton Street.
Since 1954, Sangre de Toro has proudly stood as the Spanish Wine Ambassador to the world, offering exceptional quality and outstanding value.
OOH campaign
Now, this timeless classic takes centre stage in Dublin with a bold new OOH campaign on Grafton Street, the city’s most iconic thoroughfare.
The striking visuals ensure Sangre de Toro is truly impossible to miss, celebrating its Spanish heritage and inviting passers-by to discover its unforgettable character.
The campaign highlights Sangre de Toro Original, a versatile red crafted from 100% Mediterranean grapes.
A wine created to be shared, Sangre de Toro pairs beautifully with a wide variety of dishes, from hearty stews to traditional paella.
Or for a local twist, celebrity chef Donal Skehan recommends pairing Sangre de Toro with his comforting Cottage Pie with Cheddar Mash — a much-loved Irish classic of seasoned minced beef in rich gravy, topped with creamy Irish cheddar mash.
The wine’s depth stands up beautifully to the savoury filling, creating a perfect fusion of Spanish soul and Irish comfort food.
With a long-standing history in the Irish market through its distributor Findlater & Co., Sangre de Toro continues to be one of the country’s most loved Spanish wines.
Bottles are now available in supermarkets nationwide, making it easier than ever to bring the soul of Spain to your table.
Read more: Fine wine in the sunshine
© 2025, ShelfLife by Ryan Brennan
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