Rockshore introduces Rockshore Hard Seltzer
Launch of latest addition to the Rockshore portfolio will be supported by an integrated communications campaign encompassing TV, digital, PR, sampling, media partnerships and in-store activations
28 July 2021 | 0
The brewers at St. James’s Gate are excited to unveil new Rockshore Hard Seltzer, the latest addition to the Rockshore portfolio joining Rockshore Lager, Rockshore Light and Rockshore Apple Cider, which they say has been “inspired by the bracing refreshment of the Irish coast”.
Rockshore Hard Seltzer, sparkling water with alcohol and natural fruit flavours, is available in Watermelon, Raspberry and Lime – packing all the refreshing taste you would expect from Rockshore with 83 calories per 330ml can of Raspberry and Lime, and 86 calories per 330ml can of Watermelon.
Speaking about the latest innovation, Rockshore senior brand manager, Hannah Todd said: “We are excited to be adding to the Rockshore portfolio with the launch of Rockshore Hard Seltzer following a successful three years of trade since we launched Rockshore Lager in 2018. People are actively seeking choice that deliver refreshing taste, so it felt like a perfect fit for Rockshore to introduce more options with the launch of new Rockshore Hard Seltzer.”
The launch will be supported by an integrated communications campaign encompassing TV, digital, PR, sampling, media partnerships and in-store activations.
Rockshore Hard Seltzer is available in off-licences and supermarkets for a RRP of €3.45 per 330ml single can and RRP of €10 per 330ml four-pack can throughout the Republic of Ireland.