Retailers rapped for misleading pricing
NCA brings 39 enforcement actions against traders for charging consumers more than the price displayed and not displaying product prices in first six months of 2014
28 August 2014
A total of 39 enforcement actions were brought against traders by the National Consumer Agency during the first six months of this year. These occurred as a result of misleading pricing and breaches of price display legislation, such as charging consumers more than the price displayed and failing to display product prices.
Ten compliance notices were issued to retailers nationwide by the agency for charging more for consumer goods than the price displayed. These included Tescos in Kilrush and Birr, Spar outlets in Ringsend, Clonee and Ballycummin, a Quik Pick in Paulstown, Co. Kilkenny and SuperValu in Swords. What’s more, 29 fixed payment notices (on the spot fines) were issued to traders for failing to display product prices. These enforcement actions arose from visits to traders by the agency’s authorised officers.
Commenting on these latest actions, Karen O’Leary, NCA chief executive said: “The latest consumer protection list shows that the agency will take enforcement action up to and including prosecution if traders do not comply with consumer law.”
She added that the agency welcomed contact from consumers regarding pricing concerns through its helpline (1890 432 432), Facebook page and website; consumerhelp.ie.
Details of the consumer protection list January – June 2014 can be viewed here.