Retailers called to support youth homelessness on 29 April 2016

Founder of One for Ireland, Max Doyle, Irish professional golfer Shane Lowry and Niall McLoughlin, CEO, Irish Youth Foundation launch the One for Ireland campaign for youth homelessness

Retailers asked to sign up to initiative which will involve giving customers the option of adding €1 to their bill in order to support youth homelessness



Read More:

24 March 2016

Share this post:



An innovative, first-of-its-kind fundraising campaign is calling on retailers across the country to sign up in order to support youth homelessness.

For one day only on 29 April, the ‘One for Ireland’ campaign will see participating retailers ask customers to add €1 to their shopping bill when paying at the till, in an effort to raise funds for the 1,700 homeless children living in Ireland today. Supported by the Irish Youth Foundation (, the initiative hopes to raise €1 million.

“The real heroes of this campaign will be the retailers.”  – Niall McLoughlin, CEO, Irish Youth Foundation

One for Ireland is calling on as many shops, retailers, restaurants and coffee shops as possible to facilitate the simple mechanic in their stores on 29 April. Currently 500 retailers have signed up and the volunteer group wants to bring this number to 1,500 in order to meet its target.

Approximately three million transactions take place in Ireland every day so they need to secure a third of all these transactions for the campaign to be a success.

The mechanic is simple – retailers will be provided with plastic barcode tags which can be inputted into the store’s EPOS system to the value of €1. Cashiers will then be instructed to ask every customer “Would you like to give One for Ireland?” and, if the customer says yes, they simply scan the code. Retailers will be able to see how many units of the barcode were ‘sold’ and the store can transfer this back to One for Ireland at the end of the day. Retailers can sign up here

Created by seven recent graduates from Trinity College, the One for Ireland initiative is supported by the Irish Youth Foundation and the volunteer group has divided Ireland into nine regions. All funds donated in each area will be used to improve the lives of homeless children and young people living in that specific area.

Importantly, 100% of the proceeds will be granted to the key agencies working with homeless people to achieve the very best outcomes, including Focus Ireland, The Simon Community, St Vincent de Paul, The Peter McVerry Trust, Threshold and Barnardos. This is the first time that these charities have worked together under one umbrella fundraising campaign and reflects the seriousness of the problem in Ireland today.

If you are a retailer and want to sign up, visit  or call the Irish Youth Foundation on  + 353 1 676 6535. In addition to donating in-store people can also donate by texting “One” or “1” to 50300. €1 will then be debited from their credit or next bill.



Share this post:

Read More:

Back to Top ↑

Shelflife Magazine