Three in five people reuse packaging for gardening purposes, research shows

Across the five-day event, visitors can enjoy a range of engaging and educational experiences around the dos and don’ts of recycling including panel discussions and child-friendly workshops
23 May 2025
Three in five people are reusing packaging for gardening purposes, such as seed-starting, watering, or plant labels according to new research from Repak shows.
The research from Repak highlights a growing national passion for upcycling and growing confidence among the Irish public when it comes to recycling, with 67% of Irish adults rate their recycling knowledge highly.
However, the research also found that gaps remain around how to recycle some common household items.
Less than half can correctly identify which bins tinfoil (44%), cosmetic jars (45%) and deodorant cans (50%) should go in, while 71% don’t know how to recycle bleach bottles correctly.
To help close these gaps, Repak’s Most Sorted Garden at Bloom will welcome thousands of visitors with hands-on tips and practical inspiration for better recycling habits at home and in the garden.
Across the five-day event, visitors can enjoy a range of engaging and educational experiences around the dos and don’ts of recycling including panel discussions and child-friendly workshops.
If each of the 100,000 expected visitors to Bloom recycled just one more clean, dry, and loose item every day, it could divert an extra 36.5 million items from landfill annually – enough to cover 28 GAA pitches.
Nationally, if every person in Ireland recycled just one more item a day, it could keep over 1.9 billion items out of landfill each year – equivalent to 48,362 tonnes of waste, or the weight of 4,000 double-decker buses, or even eight fully packed Croke Park’s.
Zoe Kavanagh, CEO of Repak said: “Irish people clearly care about sustainability and it’s brilliant to see how many are upcycling packaging in creative ways.
“However, creativity in the garden needs to be matched with clarity at the bin.
“By tapping into the public’s enthusiasm for upcycling, we want to inspire a national recycling reset.
“By recycling one more item daily we can make a huge difference and achieve our EU recycling targets.
“If every visitor to Bloom correctly recycled just one more item a day, together we could divert over 36.5 million items from landfill every year, and for context, this is the equivalent of 28 GAA pitches.
“Repak’s Most Sorted Garden is more than just a display—it’s a movement. Every element exists within a closed-loop system, where materials are repurposed, resources are regenerated, and nothing goes to waste. We’re calling on people to make this small change — please recycle just one more item each day.
“It starts at Bloom, but the impact can stretch across the nation.”
The Most Sorted Garden at Bloom
Designed by award-winning garden designer James Purdy, Repak’s Most Sorted Garden is a living, breathing showcase of the circular economy in action, to help visitors understand how to recycle better at home.
Across the five-day event visitors will be able to enjoy a range of engaging and educational experiences including panel discussions, cooking demos and child-friendly workshops.
Visitors can take part in a variety of engaging and educational experiences throughout the five-day event:
The Future of Recycling Panel with Jo Linehan: | Tiny Gardeners Big Impact with John Sharpson: | The Most Sorted Kitchen with MyWaste and Donal Skehan: |
A panel discussion hosted by sustainability advocate Jo Linehan, featuring Repak Members Ballymaloe Foods, Britvic Ireland, Coca Cola HBC, Homestore and More, Lidl Ireland and Musgrave explores the future of recycling, new technologies, and practical advice for household recycling.
Timings Thursday 29 May, 12:00pm Friday 30 May 2:30pm Saturday 31 May 2:30pm |
A hands-on children’s workshop hosted by TV presenter and teacher John Sharpson, teaching kids about recycling and the circular economy. Children will participate in an interactive gardening workshop with John.
Timings Saturday 31 May, 1:00pm Sunday 1 June, 1:00 pm Monday 2 June, 1:00pm |
Food writer and cook Donal Skehan, will show visitors how to prepare meals sustainably while reducing kitchen waste. In partnership with MyWaste, this experience offers practical tips for responsible food and packaging management.
Timings Thursday 29 May, 2:00pm Friday 30 May, 11:30am, Saturday 31 May, 11:30am, Sunday 1 June, 11:30am Monday 2 June, 2:30pm
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