Quintessential Brands announces major investment programme in Ireland
7 April 2015 | 0
International drinks group, Quintessential Brands, has announced a major investment programme at its production facility in Abbeyleix, County Laois, the home of subsidiary company First Ireland Spirits, Ireland’s largest independent producer of Irish Cream Liqueurs.
The €4 million investment over the next 18 months will more than double the output of the Abbeyleix plant to approximately 2 million cases (over 24 million bottles) per year and create an additional 20 jobs in this historical town.
Almost a year after Quintessential Brands’ acquisition of First Ireland Spirits, this investment reinforces the spirits company’s commitment to Abbeyleix, where First Ireland Spirits is already the largest employer, and will transform its operations in Ireland to meet its ambitious growth plans.
These plans include growth in the global volumes of O’Mara’s Irish Country Cream, the imminent launch of luxurious Feeney’s Irish Cream, the development of The Dubliner Whiskey and, in the coming months, the expansion into other Irish whiskey products. Going forward, the company will also consider additional acquisition opportunities in Ireland.
Commenting on the news, Quintessential Brands’ co-founder and director, Warren Scott said: “This investment is part of our ongoing strategy to develop Abbeyleix as the home of Irish Cream, boost our production capabilities, build a premium Irish brand portfolio and expand our contract manufacturing business in Ireland.”
The acquisition of First Ireland Spirits by Quintessential Brands last year offered the €150 million spirits group an unrivalled foothold in the global market for Irish cream liqueurs and was part of its corporate strategy to become a leading independent player in the global spirits industry. Since then the privately owned business has acquired 100% of Marblehead Brand Development and, most recently, L&L, France’s leading producer of fruit spirits and liqueurs including the Alizé brand.