Engage Consultants partners with Visualise and i4P Consulting to launch Irish operation
The engage concept focuses on ‘Total Marketing’, which is the integration of consumer, shopper and customer marketing into one process to optimise marketing investment
Print7 April 2015
Engage Consultants (‘engage’), one of the world’s leading specialists in shopper marketing, customer management and training and organisational development, has launched in Ireland, in conjunction with local companies Visualise, Ireland’s leading shopper marketing specialists, and i4P Consulting.
The engage concept focuses on ‘Total Marketing’, which advocates that the integration of consumer marketing, shopper marketing and customer marketing into one process is crucial for consumer brands if they want to optimise marketing investment and achieve long-term profitable growth.
The Irish operation of engage will work with brands and companies in the Irish and UK marketplace to create insights and identify growth opportunities for the brand and develop shopper marketing strategies that will deliver growth, efficiencies and greater profitability for the brand.
Engage was founded a decade ago by Mike Anthony and Toby Desforges, co-authors of The Shopper Marketing Revolution, and together they have worked with over 20% of the top 250 consumer goods companies across three continents. The company currently has offices in Hong Kong, Malaysia, Singapore, Thailand and South Africa and further expansion in Europe and Australasia is planned for later this year.
Visualise already provides a range of shopper marketing solutions in the Irish marketplace.
Ciaran FitzGerald, managing director of Visualise, says the partnership is a perfect fit for all parties: “At Visualise, we have been long time advocates of engage’s philosophy and have been hugely impressed by how they have worked with clients to optimise their marketing investment.
“Mike and Toby literally wrote the book on shopper marketing and the engage offering totally complements the services offered by Visualise. We already work on the in-store execution and creative development of shopper marketing campaigns, so the launch of engage brings us further into the mix by developing initial insights and strategy, from which strong creative development and in-store execution can stem. We are extremely excited about bringing the engage concept to new and existing clients in Ireland and the UK.”
Stephen Rust has been appointed as CEO and will be a shareholder of engage Consultants in Ireland.
Mike Anthony, CEO of engage worldwide, said: “We have been working closely with the Visualise team over the last number of years, and are delighted to have found the right people to drive the engage business in the Irish market. Our strategy remains to provide our customers with tools and tactics that deliver improved efficiencies and greater profitability for their businesses. Together with Stephen and the Visualise team, we look forward to bringing a new perspective to marketing, shopper marketing and customer management in Ireland and beyond.”
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