Pringles partners with Movember to get men talking about mental wellbeing
New research found that 59% of men admitted being concerned about a male friend’s mental health in the last year but worryingly, don’t know how to check in on them
1 November 2021 | 0
Clean art has ‘POP’ped up today across the streets of Dublin, to mark the start of Movember and get men opening up to one another about mental wellbeing.
Pringles is partnering with Movember for a consecutive year and has activated clean art installations – which involve removing dirt on surfaces to create temporary images – in busy areas, such as Stephens Green, Dawson Street and Temple Bar. The aim is to raise awareness of the simple questions men can use to start conversations around mental health.
With more than 25 pieces of clean art scattered across the capital, Pringles is hoping the eyes-down graphics will help people look up and reach out to a friend, colleague or family member.
What’s more, all of the clean art features conversation starters around mental health, such as “How are you coping with everything?” or “How are you feeling on a scale of 1-10?’’. The questions were chosen in consultation with Movember and draw on the Movember Conversations tool, a free interactive digital tool developed by an international team of mental health experts, which guides the user through how to start a difficult conversation and support someone struggling.
The clean art aims to encourage men to have honest conversations about mental health following research* which showed almost a quarter (23%) don’t know how to start a conversation with a male friend about their mental wellbeing. 78% admitted barriers such as not knowing the right questions to ask would prevent them starting a conversation with a friend.
Sadly, a quarter (24%) of men confessed they would be unlikely to speak to their male friend about their mental wellbeing, with a further 31% admitting the fear of saying the wrong thing prevents them from starting a conversation at all.
The research by Pringles, also highlighted the importance of reaching out and talking to friends as it was revealed 82% of men admitted to worrying about the wellbeing of a male friend in the last year.
As well as the clean art, Pringles has donated over €290,000 to Movember across Europe this year to support its important initiatives which aim to increase early detection, diagnosis and effective treatments of men’s mental health problems, and ultimately reduce the number of preventable deaths.
“Movember is an incredible cause and the work it does to support men all over the world is second to none,” said Neil Rogers, brand manager from Pringles Ireland. “We hope that the clean art we’ve developed with the charity grabs the attention of the public and helps them start those difficult, but important conversations about wellbeing.”
“It’s really great to have Pringles and its moustachioed mascot on board for another year to help men live happier, healthier and longer lives,” added Jack O’Connor, country manager – Ireland at Movember.
“It’s with the support of brands such as Pringles that we can ultimately provide men with much needed support through our mental health initiatives,” O’Connor said. “We hope that through our clean art with Pringles, we’ll help give men the confidence they need to check in with their friends.”
As the leading charity changing the face of men’s health on a global scale, Movember continues to prioritise and invest in mental health and suicide prevention, alongside focusing on prostate and testicular cancer.
*(Source: The survey was conducted by YouGov to 2006 nationally representative males. The results can be found here)