Premier players in the Italian league

Goodfella's new Deeply Delicious range has two variants; Cheese and Pepperoni
Goodfella's new Deeply Delicious range has two variants; Cheese and Pepperoni

With "ease of preparation" and "speed" being two key consumer needs, stocking an enticing Italian foods category is essential for shoppers looking for tasty yet nutritious meal and snack options. Gillian Hamill reports


Brand Central

14 May 2013

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Statistics show Italian cuisine’s convenience and value credentials have certainly borne fruit for retailers during recessionary times. In recent years, frozen pizza has claimed the largest share (23.5%) of the frozen food category excluding ice cream. (Source: Nielsen Value Share MAT 52 w/e 15 May 2011). The pizza market shows no signs of flagging moreover, with the thin and crispy pizza segment leading the way in driving category growth. Pasta and pasta sauces continue to remain a perennial favourite for consumers moreover, with NPD boosting branded sales within these sectors.

Deeply Delicious new arrival in town

This April, Goodfella’s Pizza; leaders in the Irish frozen pizza category, launched its brand new Deeply Delicious range with two variants; Cheese and Pepperoni. This latest range of pizzas has a deep five inch base and they are ready to cook straight from the freezer or in just three minutes in the microwave and contain no artificial colours, flavours or hydrogenated fat.

Independent research (Source: Glacier consulting 2012) identified "ease of preparation" and "speed" as key shopper needs and this new range is the perfect snack for people on-the-go.

Goodfella’s Pizza company has been rolling out dough in Ireland for over 20 years, bringing a slice of authentic Italian life to homes across the country with seven ranges catering for all tastes.

The snacking market is currently worth nearly EUR*5m (Source: AC Nielsen Dec 2012) which is approximately 10% of the frozen pizza category, making this new release a strategic move for Goodfella’s which leads the frozen pizza category already with a market share of 48.1% (Source: AC Nielsen, Feb 2013).

For more information on Ireland’s number one pizza range, visit or join the conversation on Facebook/GoodfellasIrelandTwitter/GoodfellasIE or


Authentic Italian goodness

The Colavita range of products includes pasta, prepared sauces, extra virgin olive oils, artisan marinated vegetables, vinegars and even extra virgin olive oil soap.

The Colavita story started four generations ago in the Molise region in southern Italy.

Peter A Dalton Food & Wine introduced Colavita products 20 years ago to Ireland. Since that time the company has continued to add new products, the latest of which is Stelline. This is a tiny star shaped pasta which is ideal for baby’s first solid food and also as an addition to soups and it is suitable for the consumer who has difficulty chewing food.

Tomato Bruschetta and Olive Bruschetta are also new. Packaged attractively, these are versatile and flavoursome products; available in 135g size jars.


Organic fusilli, spaghetti and organic extra virgin olive oil are available for consumers seeking an organic option.

In June, the group is introducing Le Ife truffle products; white truffle cream, black truffle cream and acacia honey with white truffle, these products also come from Molise and can all be added to the Colavita pasta range, for the customer seeking something different and truly authentic . The truffle products come from a small village high in the mountains of Molise.

Colavita pastas are made with the finest durum wheat semolina which gives the pasta resiliency and allows it to cook al dente. Colavita pasta comes in all shapes and sizes, with a cooking time from three minutes upwards. It is also available in wholewheat.

Colavita Extra Virgin Olive Oil is a guaranteed authentic Italian product, made only from 100% Italian olives. Its natural qualities and versatility makes it perfect for the preparation of many dishes from salads to pastry making. Colavita flavoured Extra Virgin Oils include pepper, lemon, garlic, basil and truffle, all available in 250 ml bottles. The company believes they make a wonderful addition to shelves for customers. The ceramic jar of Extra Virgin Olive Oil is available in three attractive colours and comes in a 250ml size.

The Colavita vinegar range has recently added white balsamic vinegar which combines the rich flavour of age from old balsamic vinegar with the light fruity taste of white wine vinegar, resulting in the perfect condiment which is also gluten free. The vinegar range has aged red wine, aged white wine, raspberry and of course balsamic vinegar of Modena IGP.

Colavita conserves come in newly designed jars and include pitted olives, sundried tomatoes, pepperonata (all available in a 340g size) and black olive tapenade, green pesto and red pesto (all available in a 135g size). Colavita capers are small capers which compliment any fish dish and are sold in a 135g jar. They contain no preservatives or artificial ingredients.

For more information and recipes, visit,
and or follow the Facebook Colavita Ireland page.

Contact Peter A Dalton Food & Wine at, telephone (01) 2954945/ 0872639665

Dolmio is Ireland's leading pasta sauce brand

Dolmio is Ireland’s leading pasta sauce brand

Ireland’s leading pasta sauce brand

Dolmio, from Mars Incorporated, is Ireland’s leading pasta sauce brand, with 64% market share of Italian sauces*. Dolmio owes its success to the strength of its extensive portfolio which provides consumers with a wide range of nutritious, tasty and easy-to-prepare meals. Building on the success of its best-selling 100% natural Bolognese sauce range and demonstrating its continued commitment to category growth and innovation, Dolmio has recently launched Dolmio sauces for meatballs, a new range of garden-fresh, tomato-based sauces to pour over this increasingly popular dish. Formulated to provide a thicker coating to meatballs, the range is the first of its kind in the sector. Meanwhile, Dolmio continues to dominate the lasagne ambient market with over 80% share* where both meal kits and small jar innovation continues to recruit new consumers and drive growth. 

*(Source: AC Nielsen Total Scantrack ROI 24/03/13)




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