Boots returns to Electric Picnic as Premium Beauty Partner

As Electric Picnic gears up for its 20th anniversary, Boots announces its return offering a blend of treatments and  hair styling services


Brand Central

15 May 2024

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The countdown to Electric Picnic is officially on and Boots is thrilled to be back for this year’s festival as not only the official Premium Beauty Partner, but now Haircare as an additional category, as the sold-out event returns to Stradbally Hall from 16 – 18 of August.

Building on last year’s bustling activations, Boots will have visitors festival ready with two attractions offering complimentary treatments and experiences in key locations. The unmatched beauty and haircare services will enhance guests’ festival experience to ensure attendees are looking and feeling their best.

The Moonlight Meadows campsite will host the very stylish Boots Hair & Beauty Box. Double the size of last year, it will be even more fun and fabulous! Guests will have the opportunity to book in for a range of beauty and hair styling services, whilst enjoying some festival tunes from Boots resident DJs throughout the weekend.

Moonlight Meadows 

In the Electric Picnic Guest Area, a mini version of the Moonlight Meadows activation will be available for visitors to top up their makeup and style their hair with the self-service Boots Beauty Box. Expert staff will also be available also for a helping hand. So, grab your squad and get ready to create some unforgettable festival memories at Electric Picnic with Boots.

Linda Nolan, head of marketing, Boots Ireland, said: “Our passionate team of experts will be on hand offering carefully curated looks and treatments to make visitors look and feel festival-ready, knowing that Boots is with them for the picnic.”

Melvin Benn, festival director, Electric Picnic, said: “This year is a very special year for Electric Picnic as we enjoy the 20th anniversary of the festival. Boots is the perfect premium beauty and haircare partner to enhance guests’ festival experience and with 75,000 expected to attend, it is sure to be a popular attraction. The Boots activations are in addition to the not to be missed music, food and cultural experiences at the festival.”

Electric Picnic is Ireland’s largest music and arts festival. Demand for tickets this year is at an all-time high, selling out within minutes of going on sale for the second year running.

The Boots Beauty Box will be open from 10am-6pm across the three days of the festival with the last appointment at 5pm each day. 



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